![]() ![]() Small Business Relief: COVID-19 Resources for Startups.Where’s the Money? The Top 10 Frequently Asked Questions About CARES Act Loans.Financial Help for Freelancers and Independent Contractors Affected by the Coronavirus Crisis.When business is slow, it can be a great time to investigate different types of alliances that would be a good fit and start communicating with potential alliance partners. Forming the right alliances can improve market access and allow your company to gain entry into markets that would otherwise not be open to you. ![]() They can be a way to monetize what your business has to offer with little cost or liability. Strategic alliances can be a viable growth option for many small businesses. Having a marketing strategy allows you to connect with current customers, identify potential customers, and then convince everyone that your products and services have intrinsic value to meet their needs. Marketing is an integral part of any business and cannot be ignored, even during times of trouble. Although you may need to reduce your marketing budget, it is important to concentrate on those marketing components that have and will produce the best results for the money spent.Īs your business starts having an upturn, then your marketing strategy can be updated. Even though revenues are down in most businesses, marketing is essential to keep your company's name in front of customers and prospects. ![]()
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